AEP6 Awareness Campaign

CAMPAIGN THEME: SHARE THE INSIGHTS

Across the nation, arts and culture has proven to be a force of its own. Beyond its contribution to the human experience, arts and culture is an economic driver of vibrant and livable communities. The findings from AEP6 reinforce the need to invest in arts and culture as a critical industry that supports jobs, generates government revenue, strengthens the visitor economy, and helps preserve authentic cultural experiences. 

This campaign is designed to create awareness around AEP6 findings, utilizing the data to support change at both the national and local level—including at each of the 373 regions across all 50 states and Puerto Rico.

CAMPAIGN OVERVIEW

• Values-driven campaign messaging focuses on how arts and culture enhances everyday life—from preserving cultural experiences to building jobs and the economy.
• Messaging identifies arts and culture’s most important contributions to the community and the need to share those insights with our audiences.
• Vibrant graphics, motivational messaging, and an engaging call-to-action invite audiences to utilize the research.
• The campaign look and feel is powerful yet welcoming, and easily translates to other platforms such as digital newsletters, posters, social media, etc.